01 January 1970

 
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The value to science, market research and clients, of replication

22 October 2015

Papers based on attempts to replicate studies that have already been conducted and published are often unwelcome by journals. We published a Viewpoint arguing the dangers of such a policy way back in 2011, ‘Publishing replications in marketing’, Mark Uncles (IJMR Vol. 53 Issue 5). Uncles stated that: ‘Replication is…

What does 'open' mean in the open data revolution?

06 January 2015

In my last blog, I wrote about the risks to anonymity facing participants in confidential research projects if we don’t give sufficient thought to the risk posed from creative analysts accessing survey data. As you can read in my next Editorial (57/1, January), the MRS Census and Geodemographics Group (CGG) conference…

Privacy concerns undermine research's USP 

02 September 2013

This year, the MRS Market Research Standards Board (MRSB) - of which I am a member - has spent much time discussing updates to the MRS Code of Conduct, going through each clause to see if they need updating, deleting or replacing.  We’ve also discussed in depth the changes that have…

What is 'Digital first' publication?

15 February 2013

We are starting to publish a selection of papers on the website before they appear in the printed version of IJMR, giving IJMR readers new content monthly instead of six times a year. This means that readers will receive content more frequently, and it will be more timely, as the elapsed…

2011 Census: the end of the census as we know it?

22 November 2013

UK researchers: this is a call to action! We’re now in the middle of ONS’ consultation on the options for the future of the UK Census.I’ve blogged on this before, but it is very important that the views of the market research sector are heard on an issue that is vitally…

Our commitment to qualitative research: past, present and future

05 November 2013

In the past, IJMR has been criticised for paying insufficient attention to qualitative research methods.  This view has two strands. Firstly, practitioners have felt that we are primarily interested in quantitative methodologies and case studies based on hard data.  Secondly, academics think that IJMR is only really interested in empirically based research,…

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